DUMB It Down To Lock It In: A Simpler Way to Finish Strong This Year

This week’s episode almost didn’t happen and that's probably a good thing. Because while I was sulking about having to pivot yet again, I came across a trend called The Great Lock-In, and it reminded me of something I’ve seen in my own life and with my clients: transformation doesn’t come from coasting. It comes from deciding to lean in, even when it would be easier to lean out.

In this episode, I’m introducing you to the "DUMB method," my simple framework for setting goals to help close the gap from where you are to where you want to be without overthinking or overcomplicating.

If you’re tired of piling on more goals that leave you feeling stuck or overwhelmed, this is your invitation to dumb it down, lock it in, and crush Q4 with intention.

I want to hear from you! Email me your DUMB goal with the subject line “I’m Locking In” so I can celebrate with you (and maybe even shout you out on the next episode). My email address is zenica@zenicachatman.com. 

And if you want a little extra, I’ve recorded a bonus audio track where I share my own lock-in goal and strategy for this last quarter of the year. To get it, just email me or DM me the word BONUS and I’ll send it your way.